ESTABLISHED IN 2006 BY NADINE KANSO, BIL ARABI HAS FAST BECOME ONE OF THE MOST EXCITING NEW BRANDS TO EMERGE FROM THE MIDDLE EAST.
LOVINGLY HANDMADE IN THE UAE, EACH BIL ARABI PIECE IS A WORK OF ART, EXPRESSING NADINE’S UNDERSTANDING AND APPRECIATION OF ARABIC CALLIGRAPHY IN A CONTEMPORARY, UNIVERSAL MILIEU- MELDING HER BACKGROUND IN GRAPHIC DESIGN AND TYPOGRAPHY.
WITH DESIGNS FORMED FROM STYLIZED DEPICTION OF PERSONAL MESSAGES AND EMBLAZONED WITH PRECIOUS STONES, HANDCRAFTED BIL ARABI PIECES ARE NOT ONLY MODERN HEIRLOOMS BUT ALSO OFFER A FRESH VIEW ARABIA. IN THAT ASPECT, THE LABEL IS AN EXTENSION OF NADINE KANSO, THE PHOTOGRAPHER, WHO FOUND HER CREATIVE VOICE IN THE STREETS OF LEBANON AND UAE, DOCUMENTING REALITIES THAT WERE FAR REMOVED FROM THE TYPICAL MEDIA HYPED IMAGES FROM THE REGION.